Sourced from: NepaliTelecom.com.
Samsung has been a top brand in Nepal since the advent of Android. At the moment, its mid-range M and A series phones, as well as its premium S and Note series, have a high market value in Nepal.
Chinese brands are also facing strong competition from one another in order to remain competitive in the industry. Apple enters the list with its flagship models, for the time being, the iconic iPhone 12 Series.
Xiaomi comes in second with a 21.45 percent market share in Nepal over the same time span. Xiaomi’s position is also due to the massive popularity of its mid-range phones among Nepali consumers looking for feature-rich phones at affordable prices.
Xiaomi’s Redmi series has been a driving force behind the company’s success in the mid-range segment across Asia. Its Redmi series is very common in markets such as India, Nepal, and East Asia.
However, it has recently entered the upper tier game, selling flagships such as the Xiaomi Mi 10T 5G and competing with Apple and Samsung.
Oppo, another Chinese brand, comes in third place, capable of giving its competitors tough competition due to its high and mid-range offerings. According to the numbers, it had a respectable 9.46 percent market share in Nepal over the last 12 months.
Despite the fact that low-cost phones dominate the Nepali smartphone industry, there are pockets of customers who buy flagship smartphones on a regular basis. This is why Samsung and Apple continue to do well with their high-end smartphones.
Apple, the world’s most valuable business, comes in fourth place with a 7.73 percent market share in Nepal. Unlike its fiercest rival, Samsung, and other Chinese brands, Apple has rarely reached the mid-range market, making it difficult for the American brand to lead the charts in Nepal and other South Asian countries.
Apple’s new flagship series, the iPhone 12 series, is now available in Nepal, and the iPhone 13 will be unveiled in September.
At number five is Vivo, another brand that is currently rising through the ranks and charting new highs in Asian markets such as Nepal. In the previous year, it held a 6.33 percent market share in the region, owing primarily to Y series phones.
Vivo has developed into a viable alternative to its rivals, with devices that offer stronger specifications at a lower price. It has recently been giving other Chinese brands a run for their money in East Asian countries. Furthermore, it would not be surprising if it causes a head-on collision between Xiaomi and Samsung.
So there you have it, the new top 5 smartphone brands in Nepal in terms of market share. This is solely focused on the information provided by Statcounter. Please keep in mind that some other statistics can indicate a slight variation in rankings but the same overall result.
The findings highlight the continued popularity of mid-range smartphones in Nepal. Since the majority of Nepalese people are in the lower to middle income bracket, they choose to buy low-cost phones that suit their needs. The phones priced under 30,000 have a strong appeal among Nepalese consumers.
As phone manufacturers cram more features and specifications into such devices, it is clear that low-cost phones will continue to dominate the Nepali phone market for the foreseeable future.
What are your thoughts on Nepal’s Top 5 Smartphone Brands? Which smartphone brand and model do you prefer? Please share your thoughts in the comments section below.